Publishing House Case Study

The company I’m researching about is “MusicMags”, they sell interesting magazines such as they sell different great graphics music magazine. Also, they advertise it or display it, and with an extra information such as, the introduction or the background about the information.

However, the company does employ lots of musicians for to be writing about or to be photographed to be parts of the different magazines. The total amount of musicians was involved in the company for to do the making of the magazines was about two million, and one hundred thousand. Also, there lots of different types of people who got talent to play different types of instrument such as the elderly, young, old, and different genders.

They do some advertisements of the musical products and equipments for part of designing the magazines. This means they taken photos of the products, and leave some text with it to explain or giving description or details of the products.

The type of audience for what company is targeting is people who likes playing music or be interested with music such as, includes elderly, young, old, and different genders. Sometimes the magazines can attract most of the customers to buy it, and read it, and get interest it. However, the company does introduce some people’s culture, hobbies, and other different types of talent. This is why there’s lots of musicians were involved with the company to be parts of the music photographs for the designs of the magazine, and this brings more and more customers or the audience to get involved.Whereas the company does have any other business interests such as they ask for or gathering most of the musicians or people who can plays or use talents for to do some music and be involved or part of the magazines. They also do deals to buy it or sometimes explaining what happened about customers buying some magazines, and explaining how many MusicMagss retailers about 1400 being collectively earned 3.5 times the industry standard in annual revenue per square foot through their MusicMags program.

The kind of media institution might distribute my media product or a music magazine is, it should write or explain main plot and the features about my music magazine. This includes, what is the meaning of the text, and what type of images presented. Finally, explaining the styles or graphic designs used for the pages of magazine.

Audience Demographic Profile

If I going to profiling my audience I must to sell advertising space, and asking the advertisers to sell my magazine. However, I would ask some major advertisements business who are in charge with other magazine bussinesses or website.

NME.COM is Europe's biggest and most viewed music website. It has earned worldwide respect for its rock music news and features, which are updated around the clock. With 1.3 million unique users generating over 13 million page impressions nme.com is the U.K.'s premier music content website. It offers unparalleled access to an affluent young audience and a unique opportunity to communicate with them in an environment that they relate to and return to frequently - 63% visit the site weekly or more frequently*. The nme.com audience is made up of key demographic groups that can be difficult to target through other media: -

65% Male*
50% 16-24*
23% 25-34*
79% ABC1*

Our readers are passionate about music and as a result of their close relationship with the site content they are far more responsive to advertising. Whether they are more positively disposed towards brands that they see as supporting their favourite site or accessing advertising that they see as particularly relevant to them and their lifestyles they are 33% more likely than average to have taken action as a result of seeing an advertisement on the site*.



However, this company should be able to sell the products for the rightful target of the audience or readers to get interested with my product.

Music Double Page Draft

This is my drafts for my double paging of the magazine, first I do a sketch, and then scan them, and I do computering draft to upgrade it more better features.

Music Context Draft

This is my drafts of my context page, first I sketch the idea, and then I scanned them into the computer, and then upgraded to a computer version for improvements.

Music Front Cover Draft

This is my drafts of the front cover, first I sketch, and then I scan it into the computer, and so I can do an improvement by using a program Paint.

Idea Results

At last I can design the idea for the magazine draft, therefore the type of music for the Magazine will Rock, the general colours will be Black, White, Red, Blue, and the front cover will have at least 1-3 paragraphs. Whereas the context page, will have at least 4-5 paragraphs, and the double paging will have at least 6-7 paragraphs. Also, The font sizes should be size 13, 15, and 19, and whereas the font types should be at least Cooper Black, Arial Black, Times New Roman, and Broadway. Finally, the font colours will be at least Black, Red, and Blue, this will be the plans or ideas for my next step for desgning the draft, then do the real design. However, I`ve got to take photos first, for the magazine.

Music Magazine: Audience Research

If I want to make a drafts or creating an idea for the drafts, I should do an audience research about what people wanted on the magazine by doing the questionaires. Find out the results of the questionaire answers.

Q1. What types of music do you like? Choose One
Rock = 9
Pop = 2
Classical = 2
Rap = 8

Q2. What type of colours do you want on the magazine? Choose Three

Red = 8
Blue = 8
Black = 12
Yellow = 3
Pink = 6
Orange = 5
White = 9
Other = 6

Q3. How many paragraphs for the Front Cover? Choose One

1 to 3 = 15
4 to 5 = 3
6 to 7 = 1

Q4) How many paragraphs for the Context Page? Choose One
1 to 3 = 8
4 to 5 = 10
6 to 7 = 1

Q5) How many paragraphs for the Double Paging? Choose One

1 to 3 = 1
4 to 5 = 7
6 to 7 = 12

Q6) What type of font sizes for text?

Choose Three

Size 25 = 2
Size 19 = 4
Size 17 = 3
Size 15 = 7
Size 13 = 13
Size 12 = 3
Size 10 = 1

Q7) Which type of font types for the text? Choose Four

Times New Roman = 6
Arial Black = 8
Alba Super = 3
Algerian = 2
Cooper Black = 12
Broadway = 6
Wide Latin = 3

Q8) What types of colours do you want for text? Choose Three
Red = 9
Blue = 8
Black = 16
Yellow = 1
Pink = 1
Orange = 1
White = 5
Other____ = 0