Tuesday 30 March 2010

Feedback

Feedback is a very important part of business. For example, if a company is making a product and decided to get audience feedback to find out if the product is okay or not okay, the business can then improve the product based on the feedback. Therefore I asked a member of my target audience to offer feedback on my music magazine.

The advantages he stated about my front cover, were that he really enjoys the layout, and main image. Whereas the disadvantages he said were a few grammatical errors.

He didnt state any strengths for my contents page, because he wrote about problems of the legibility of the text, and said that the bold text is hard to read. he also thought that the contrast of the red and black makes it more difficult to see.

Whereas, the respondent was very happy with the double page spread and did not state any weaknesses. He wrote that the order of images looks very professional and he liked the font layout, plus use of images in the background.

Finally, the respondent said he would agree more than disagree with the design of the magazine, and he said "The first 2 pages are sufficient but the contents pages needs a few changes". He liked the images I presented in it, and said the text for the contents page needs more work. Also, he liked how I presented the pages, saying "The images and text really do suit the theme of the magazine".

7) Looking back at the preliminary task what do you feel you have learnt in the progression from it to a full product?

First thing, to achieve my targets I carried out Audience Research. This involved getting people to answer my Music Magazine Questionnaire. I asked about 20 young people to complete the questionnaire in the college. The audience research results helped me to create ideas about how to make my magazine. Finally, I also used some other people to help me to do some modeling in the photo shoot.

The equipment I've used to help me create the magazine is as follows: camera, bluescreen, lights, computer with CS3 Photoshop. It has involved time management to do Audience Research, Camera Shots, and completing magazine designs using the computer.

The ideas I got from my audience research results helped me to make decisions about shot composition, framing, anchorage, layout, mode of address, and register.

The location I used for my Photographs was the classroom with giant blue screen, lights, and camera's as a studio for photo shots. The prop I used on the cover was a guitar and costumes of normal clothes (but with a black jumper or big winter black coat).

I knew that the problems I encountered when doing my preliminary task could be solved and improved for my main task. My still photography definitely improved - the models were in the correct position in my main task. Other improvements included, the image editing, and desktop publishing.

6) What have you learnt about technologies from the process of constructing this product?

The program I used was Adobe Photoshop CS3 to help me to achieve my creation of the music magazine. I have learned how to create or gather interesting fonts being used in the past history of old fonts in the magazines. I also learned how to import fonts from the internet into Photoshop. I made some of my fonts to make mini images, such as the title on the front cover. Also, I used two different lasso tools, and the magic wand tools as a important tools to help me to get rid of any unusual objects, and, some backgrounds I didn't need together with the modellers. I made other backgrounds using the gradient tool and using paint brush (only for contents page) to help me to get the required style in my drafts. Finally, I used some of the images of my models, and made some changes to my magazine from the drafts.

I will demonstrate of how I use different lasso tools, however I mostly using a maganetic lasso tool.

This is a list of different types of Lasso Tools, the best tools I mostly used is Polygonal, and Magnetic because is more accurate of highlighting different parts or sections into different layers or to change the selection.


Then I highlight what area I want to select.


Then I can make the highlight area into a layer.

5) How did attract/address your audience?

I attracted my audience in the following ways: I chose colours, and then improved these colours to to make them more appealing for my magazine (I used the glow tool to make them stand out more). I used the different types of font sizes or text types, and used high and low tone. I used standard English in different places for people who speak English. I used images of models who looked excited or serious about rock in roll music. I also used fashion and a music instrument called the bass together to make it more cool, and interesting.

I gave the models clothes such as black jackets, with blue jeans, and at least one person wearing a grey T-Shirt for front cover. This is because black jackets is part of dark black fashion of rock'n roll, and for the blue jeans is very common in this culture. Also, lots of people wear jeans. Therefore, these types of clothes are more related with the target audience, and it could attract them to like this style of fashion. Finally, the way I presented the instrument of a bass or guitar with the models to show the audience how older teenagers like playing rock'n roll music as a band, and this could help to express to other teenagers who likes play this type of music.

This front cover of a older teenager has an expression of teenagers who want to rock or shout or sing very loudly to attract readers and encourage brand loyalty.

4) Who would be the audience for your media product?

The audience I would choose to read my media product are the people who are interested in rock music, and it doesn't matter what type of age they are, because the magazine is mostly targeted at the people who like or love rock in roll.

I did not find out the age of my target audience from my research, and I should do this in the future as an improvement. According to my audience research, I should expect to have an audience who likes rock music, and certain colours. I also found out the type of text they wanted to see. I did make some changes, from my original drafts because the pages of the magazine needed to be improved to achieve a higher level, more like professional magazines. This encourages lots of readers to get involved, and enjoy.

3) What kind of media institution might distribute your media product and why?

The type of media institution I would want to publish my music magazine is called "MusicMags". They don't already publish the same type magazine of as mine. If they publish it, I would encourage subscription to my magazine to get the audience's attention. I would distribute my magazine in shopssuch as WHSmith, Sainsbury's, Tesco, and other Newsagents.


Finally, I could distribute my magazines to youth clubs because this is where it can reach my target audience and get people interested in rock in roll music. The reason why I want to distribute my magazines to certain shops is because it is most common for shops to have a small section selling some drinks, small food, and mostly magazines.


Newsagents are everywhere - in different neighbourhoods because sometimes, I visited the business to buy or look at stuff, and the main point, is they have lots of magazines on sale. The reason why I want to distribute my magazines in youth clubs or places is because my magazines have pictures of young people in a rock n roll band. Therefore most of the youth people could enjoy or buy my magazine for their interests.

2) How does your media product represent particular social groups?

The social group I'm targeting is young people who like rock n roll music. The main point of targeting this group is to get young people to like music and find interesting music to listen to.



I took photographs of young people to show people how they liked or enjoy music. The style of the text and layout I used for the theme of rock in roll combines with the images of the young people with normal clothes or costumes. I mostly targeted older or younger teenagers who like Rock 'n roll, or some young Rock' n roll singers or students studying this type of music.








Back to the photos I took of my models, I asked them to show an expression of rock, and I asked my model to pretend he is shouting to create my medium close up shot for my front cover.
The types of clothes I presented in my magazine are blue jeans, different black jackets, jumpers and a grey T-Shirt. However, the only instrument is just the bass or a guitar as a prop to be presented as a sign the different musical instrumnets played in rock n roll.

1) In what ways does you media product use, develop or challenge forms and convection's of real media products?

I produce the media product by developing the title, text, layout, and images together to form a single product. I used the title as a a big text message to attract people who like rock music and get excited about it. I introduced the title "Rock'in" for the mode of address because it is an exciting title. I used images that were similar to images used of models in professional rock n roll music magazines.




This masthead is modern and it follows convention's of real media products.





Companies produce magazines introducing a logo. Such as this image of a masthead for the XBOX 360 magazine, including text with a small image.











Most magazines would have images of medium close up shots, because its very common in the society around the world to get a good clear idea of what people are presented in the shot. Such as this type of medium close up shot of a woman with her chest up and head together. Also most of the images showing facial expressions to the audiences or the readers.
This magazine contains the mode of address by using the text present with big open titles as mastheads, like MADONNA with the information of explaining the interview.
Also another way to call mode of address for taken this shot would be called reaction shot, therefore I can see she just calm, and looking more serious or mysterious.






Tuesday 16 February 2010

Evaluation Intro

After I had complete all of the research and designs, I then now evaluate, of producing my music magazine.





Tuesday 9 February 2010

Thursday 21 January 2010

Publishing House Case Study

The company I’m researching about is “MusicMags”, they sell interesting magazines such as they sell different great graphics music magazine. Also, they advertise it or display it, and with an extra information such as, the introduction or the background about the information.

However, the company does employ lots of musicians for to be writing about or to be photographed to be parts of the different magazines. The total amount of musicians was involved in the company for to do the making of the magazines was about two million, and one hundred thousand. Also, there lots of different types of people who got talent to play different types of instrument such as the elderly, young, old, and different genders.

They do some advertisements of the musical products and equipments for part of designing the magazines. This means they taken photos of the products, and leave some text with it to explain or giving description or details of the products.

The type of audience for what company is targeting is people who likes playing music or be interested with music such as, includes elderly, young, old, and different genders. Sometimes the magazines can attract most of the customers to buy it, and read it, and get interest it. However, the company does introduce some people’s culture, hobbies, and other different types of talent. This is why there’s lots of musicians were involved with the company to be parts of the music photographs for the designs of the magazine, and this brings more and more customers or the audience to get involved.Whereas the company does have any other business interests such as they ask for or gathering most of the musicians or people who can plays or use talents for to do some music and be involved or part of the magazines. They also do deals to buy it or sometimes explaining what happened about customers buying some magazines, and explaining how many MusicMagss retailers about 1400 being collectively earned 3.5 times the industry standard in annual revenue per square foot through their MusicMags program.

The kind of media institution might distribute my media product or a music magazine is, it should write or explain main plot and the features about my music magazine. This includes, what is the meaning of the text, and what type of images presented. Finally, explaining the styles or graphic designs used for the pages of magazine.

Thursday 14 January 2010

Audience Demographic Profile

If I going to profiling my audience I must to sell advertising space, and asking the advertisers to sell my magazine. However, I would ask some major advertisements business who are in charge with other magazine bussinesses or website.

NME.COM is Europe's biggest and most viewed music website. It has earned worldwide respect for its rock music news and features, which are updated around the clock. With 1.3 million unique users generating over 13 million page impressions nme.com is the U.K.'s premier music content website. It offers unparalleled access to an affluent young audience and a unique opportunity to communicate with them in an environment that they relate to and return to frequently - 63% visit the site weekly or more frequently*. The nme.com audience is made up of key demographic groups that can be difficult to target through other media: -

65% Male*
50% 16-24*
23% 25-34*
79% ABC1*

Our readers are passionate about music and as a result of their close relationship with the site content they are far more responsive to advertising. Whether they are more positively disposed towards brands that they see as supporting their favourite site or accessing advertising that they see as particularly relevant to them and their lifestyles they are 33% more likely than average to have taken action as a result of seeing an advertisement on the site*.



However, this company should be able to sell the products for the rightful target of the audience or readers to get interested with my product.

Tuesday 5 January 2010

Music Double Page Draft

This is my drafts for my double paging of the magazine, first I do a sketch, and then scan them, and I do computering draft to upgrade it more better features.





Music Context Draft

This is my drafts of my context page, first I sketch the idea, and then I scanned them into the computer, and then upgraded to a computer version for improvements.


Music Front Cover Draft

This is my drafts of the front cover, first I sketch, and then I scan it into the computer, and so I can do an improvement by using a program Paint.


Idea Results

At last I can design the idea for the magazine draft, therefore the type of music for the Magazine will Rock, the general colours will be Black, White, Red, Blue, and the front cover will have at least 1-3 paragraphs. Whereas the context page, will have at least 4-5 paragraphs, and the double paging will have at least 6-7 paragraphs. Also, The font sizes should be size 13, 15, and 19, and whereas the font types should be at least Cooper Black, Arial Black, Times New Roman, and Broadway. Finally, the font colours will be at least Black, Red, and Blue, this will be the plans or ideas for my next step for desgning the draft, then do the real design. However, I`ve got to take photos first, for the magazine.

Music Magazine: Audience Research

If I want to make a drafts or creating an idea for the drafts, I should do an audience research about what people wanted on the magazine by doing the questionaires. Find out the results of the questionaire answers.

Q1. What types of music do you like? Choose One
Rock =
9
Pop = 2
Classical =
2
Rap = 8











Q2. What type of colours do you want on the magazine? Choose Three



Red = 8
Blue = 8
Black = 12
Yellow = 3
Pink = 6
Orange = 5
White = 9
Other = 6



Q4) How many paragraphs for the Context Page? Choose One
1 to 3 = 8
4 to 5 = 10
6 to 7 =
1










Q5) How many paragraphs for the Double Paging? Choose One

1 to 3 = 1
4 to 5 = 7
6 to 7 = 12








Q6) What type of font sizes for text?
Choose Three
Size 25 = 2
Size 19 = 4
Size 17 = 3
Size 15 = 7
Size 13 = 13
Size 12 = 3
Size 10 = 1







Q7) Which type of font types for the text? Choose Four


Times New Roman = 6
Arial Black = 8
Alba Super =
3
Algerian = 2
Cooper Black = 12
Broadway = 6
Wide Latin =
3



Q8) What types of colours do you want for text? Choose Three
Red = 9
Blue = 8
Black = 16
Yellow = 1
Pink = 1
Orange = 1
White = 5
Other____ = 0